Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo represents a company's brand and reflects its identity. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.
Purpose
Corporate logos are the "FACE" of a company: They display company's unique identity through colors, fonts and images they provide essential information that allows customers to identify with the company's brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials.
Design Principles
Good logos should be unique and comprehensible to target market. Although there are various choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry.
Purpose
Corporate logos are the "FACE" of a company: They display company's unique identity through colors, fonts and images they provide essential information that allows customers to identify with the company's brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials.
Design Principles
Good logos should be unique and comprehensible to target market. Although there are various choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry.
Brand Identity
Logos are the vital component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success and turn on potential customers. However, a logo should compliment well with other aspects of a company's visual presentation. No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.
For eg GOOGLE, MCDONALDS, they have a particular identity that anyone can recognize by seeing their LOGO. The moment we see these logo in our daily life, we draw a specific image, experience, history in our mind. It is said that “bas naam hi kaafi hai” but in corporate field "LOGO hi kaafi hai".
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